20 H TEACHING – UNIVERSITA’ CATTOLICA DI MILANO – MASTER SERVIZI EDUCATIVI PER I MUSEI
WEB CULTURAL COMMUNICATION
The lesson focuses on the cultural space on the web and the change that’s happening to the communication and valorisation of the heritage thanks to the following pushing factors of the web: global push, multidisciplinary push, multi target and multilingual push. 73,2% of Italian cultural institutions have a web strategy and show a much higher than expected understanding of the opportunities related to the web (Web Strategy Survey 2017).
The relation with the public has become fundamental and people’s opinions sometimes outweigh renowned texts. What has caused an overturning of hierarchies?