CulTur Lab | management

Teaching for SMTC – School of Management of Tourism and Culture

The course speaks to managers and operators in the communication of museums and cultural organizations, to the municipal administrations of Trento and Rovereto and to the Companies for Tourism and Pro Loco Consortia.

The seminar on the WEB STRATEGY MUSEUM project – 2017 NATIONAL SURVEY: FIRST RESULTS, FIRST REFLECTIONS provides a practical and theoretical training related to the tools for retrieving data, measuring and monitoring web performances and the real and virtual audience.

The teaching coordination is by Luca Melchionna.